| How to write a press release
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How to write a press release
Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
o What is the actual news?
o Why this is news?
o The people, products, items, dates and other things related with the news.
o The purpose behind the news.
o Your company - the source of this news.
· Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
· The length of a press release should be at least a page and maximum two or three pages. ***These must be double-spaced.
· The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist or reporting. Find out what "newsworthy" means and use it to hook your reader.
Think before you go for how to write a press release?
Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.
Start strong for how to write a press release. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers\' attention. Do not blow it with a weak opening.
Write for the Media. On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told since it is important in how to write a press release. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure.
Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting? Let\'s assume that you have just spent a lot of effort to launch a new online store. Announcing your company\'s opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question, "Why should anyone care?" before learning how to write a press release and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clichés such as "customers save money" or "great customer service." Focus on the aspects of your news item that truly set you apart from everyone else.
Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution before how to write a press release. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.
How to write a press release >
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